Nutrition, Environment, and Cost : What Today’s Consumers Care About
To meet today’s challenges, our experts focused on three key areas:
- Nutrition: Consumers increasingly seek products that support their health and well-being. In fact, 64% of people take a proactive approach to maintain digestive health and cardiovascular wellness.
- Environment: Shoppers want eco-friendly products that minimize their carbon footprint. In France, 85% of consumers prefer locally made products, and half favor items from short supply chains.
- Cost: In today’s economic climate, price remains a major factor in food purchases.
Introducing VITAL PAINTE : AIT Ingredients’ New Premix
To address these concerns, we created Vital Painte, a premix made from spent grain flour. Spent grain is the leftover malt from beer brewing—a by-product that can be easily upcycled into nutritious and sustainable ingredients.
Why Choose Vital Painte?
Our experts designed this premix to deliver on three key benefits:
- Nutritious Bread: High in fiber, with a rich, malty-caramel flavor, Vital Painte supports a healthy diet and can even earn the “high in fiber” claim.
- Eco-Friendly Bread: Made from French spent grain, it requires no water, farmland, fertilizers, or chemicals*, helping reduce your carbon footprint** and boost your sustainability score.
- Cost-Effective Bread: Its high hydration allows you to use more water and less flour, reducing production costs without compromising quality.
*The life cycle of spent grain begins when it leaves the brewery.
**Based on life cycle comparisons between brewer’s spent grain flour and T55 wheat flour.
How to Use It
With Vital Painte, all you need to add is flour, yeast, salt, and water. That’s it!
Save prep time, reduce waste, and simplify your raw material sourcing—all while unleashing your creativity. Make anything from specialty breads and buns to sandwich loaves—your possibilities are endless.
Find all the details in our Vital Painte brochure, including recipe ideas that are sure to impress your customers!
Contact us : ait.contact@ait-ingredients.com
